Dofollow vs Nofollow Links: What Backlink Buyers Need to Know

Two links can look identical on a page and still be treated very differently by search engines. The difference is in the link's rel attribute.

Dofollow links

A normal link without any rel value is often called a dofollow link. It signals that the site vouches for the page it links to, and it can pass ranking value.

Nofollow links

A link with rel="nofollow" asks search engines not to treat it as an endorsement. Google now treats nofollow as a hint rather than a strict rule, so these links may still carry some value, but less reliably.

Sponsored and UGC links

• rel="sponsored" marks paid or sponsored links.
• rel="ugc" marks links in user generated content such as comments and forum posts.

What this means when you buy links

• Check the link type on the listing before ordering. Every Veftor listing shows it.
• Check whether the post will carry a sponsored label.
• After delivery, check the rel attribute of your live link.

Veftor checks the live link automatically when a publisher delivers and tells you whether it is dofollow or nofollow. You can also run any page through our free backlink checker.

Should you ever buy nofollow links?

Yes, sometimes. Nofollow links from popular, relevant sites can send real visitors and make your link profile look natural. Just make sure the price reflects what you are getting.