Guest Post vs Link Insertion: Which One Should You Buy?

When you browse a backlink marketplace you usually see two prices on each website: one for a guest post and one for a link insertion. Choosing the right one can stretch your budget much further.

What is a guest post?

A guest post is a brand new article published on the publisher's website, with your link inside it. You can write it yourself or ask the publisher to write it.

Advantages

• You control the topic, angle and anchor text.
• The article can target keywords that support your page.
• The link is surrounded by content written around your subject.

Disadvantages

• New pages start with no authority of their own and take time to be indexed.
• Writing costs time or money.

What is a link insertion?

A link insertion, also called a niche edit, adds your link to an article that is already published. The page is often already indexed and may already have traffic and backlinks of its own.

Advantages

• The page already has age, authority and sometimes rankings.
• It is usually cheaper and faster than a guest post.
• No writing is needed.

Disadvantages

• You have less control over the surrounding content.
• The best matching article on the site may be only loosely related to your page.

Which should you choose?

Choose a guest post when you need topical relevance, want to target a specific keyword, or are building links to a new page. Choose a link insertion when a site already has a strong, relevant article and you want faster results for less money.

Most healthy link profiles use both. A useful rule: build the foundation with guest posts on relevant sites, then add link insertions on strong existing articles to push important pages higher.

On Veftor you can filter listings by order type and compare both prices on the same website.